As an online business owner, you would have to be living under a rock to not have at least heard about SEO. Search Engine Optimization. SEO is the process by which you optimize your site for search engines so it can rank higher in Google searches related to your product and niche. Being on the […]
According to Hitwise Research, Pinterest is the biggest source of social traffic for subscription boxes. Yes, we were equally surprised. If you aren’t currently using Pinterest to market your subscription box, it’s time to rethink your strategy. With over 150 million active users, Pinterest has the power to drive a lot of traffic to your […]
You’ve launched your box. You have a handful of subscribers. You are doing the happy dance! Now it’s time to find new customers! Customer acquisition is the key to success in this business, and finding ways to put your box in front of new people will become (what feels like) your full-time job. There are […]
Most subscription box entrepreneurs can agree that Q4 is THE best time of the year to score new subscribers. In fact, most box owners see an increase of 4-6x in November & December alone. How exciting is that? Spoiler Alert: very exciting! This year, holiday spending is projected to surpass 1 trillion dollars, with the […]
When it comes to working with influencers, of any size, most of us have a hard time figuring out how influencer relationships actually work – especially when it comes to what our influencer marketing budget should be. Here’s a quick guide on gaging what your budget should be.
Sourcing products for a new subscription box can be difficult. Creating a media kit can help potential partners make decisions much faster AND in your favor!
Reducing churn increases average subscriber revenue & drives up the value of your subscription business. Here are 4 simple reduction strategies (+2 best practices).
The holiday season is one of the most important times of the year for your subscription business. Here’s how to make the most of it.
Facebook ads can be tricky – and cost a ton. Here’s how one campaign manager took Facebook acquisition costs down $190 per conversion.