You’ve launched your box. You have a handful of subscribers. You are doing the happy dance! Now it’s time to find new customers! Customer acquisition is the key to success in this business, and finding ways to put your box in front of new people will become (what feels like) your full-time job. There are […]
Most subscription box entrepreneurs can agree that Q4 is THE best time of the year to score new subscribers. In fact, most box owners see an increase of 4-6x in November & December alone. How exciting is that? Spoiler Alert: very exciting! This year, holiday spending is projected to surpass 1 trillion dollars, with the […]
When it comes to working with influencers, of any size, most of us have a hard time figuring out how influencer relationships actually work – especially when it comes to what our influencer marketing budget should be. Here’s a quick guide on gaging what your budget should be.
Sourcing products for a new subscription box can be difficult. Creating a media kit can help potential partners make decisions much faster AND in your favor!
Reducing churn increases average subscriber revenue & drives up the value of your subscription business. Here are 4 simple reduction strategies (+2 best practices).
The holiday season is one of the most important times of the year for your subscription business. Here’s how to make the most of it.
Facebook ads can be tricky – and cost a ton. Here’s how one campaign manager took Facebook acquisition costs down $190 per conversion.
Influencer marketing can be a huge source of new subscribers for your business. In part II of our series, we look at how to identify targeted influencers and create your own campaigns.
Hear from industry experts on influencer marketing, how to do it well, and why it’s making waves in the marketing world.