The unboxing experience and product you provide to customers is where the rubber meets the road. It’s in this physical interaction with your product that you get to test how well you’ve performed at both setting and meeting expectations with customers. In this world of packaging and product development, you hold to key to keeping customers satisfied and coming back for more.
When a customer opens the door and picks up your shipment, will they see a package featuring a bold, custom, one-of-a-kind color design? If so, you’ve created more than a purchase, you’ve created a moment – a connection has been created – an emotion has been stirred. And it’s all because you put as much thought into your package as you did your product.
Read the results of the first and largest custom packaging survey for Subscription Boxes, conducted by Subscription School and Cratejoy.
Custom packaging is one of the best ways to communicate brand messaging and reinforce your value to customers. It can also be the source of $1000s of cost, consume tons of time, and yes, provide you with tons of headaches.
What experience does your customer have when “unboxing” their subscription? Employ these few suggestions to make the most of this part of customer experience.
Custom packaging is a big step. Consider these four suggestions when thinking about your custom packaging to improve customer experience and help justify costs.
The design process doesn’t need to be difficult. Learn how to think about branding and packaging, and master the aesthetic of your subscription business.