Great inserts tell customers about the box’s theme, the products inside and your social media information – they also make you more money per subscription and increase loyalty. …and we all know that happier subscribers will leave more positive reviews and help increase future sales.
By simply shortening the window in which you ship, you can change a new subscriber’s ENTIRE experience with your product; increase their likelihood to renew AND, increase your overall month 1 retention!
Subscribers who are informed early and consistently about when to expect their first shipment are much happier AND are worth $70 more on average.
Setting subscriber expectations as to when they are going to receive their shipment is of the utmost importance. There is a clear correlation between positive subscriber experience and their understanding of your shipping practices.