Subscribers who are informed early and consistently about when to expect their first shipment are much happier AND are worth $70 more on average.
Setting subscriber expectations as to when they are going to receive their shipment is of the utmost importance. There is a clear correlation between positive subscriber experience and their understanding of your shipping practices.
Interested in learning more about how communicating shipping information with your subscribers can increase their LTV? Click the buttons below!
If you would like to make these changes and need a short tutorial, please take a look at the support document we created.
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When shipping a subscription box (let’s say for July 2017), do you ship the box at the beginning of the month? Middle? End? That part confuses me.
Kolton,
Great question! It’s very much up to you and how you’d like to position the box. Do you plan on doing one bulk shipment every month or will you be sending new subscribers their boxes as they subscribe? How this all works is very much dependent on which schedule you choose. If you’re shipping 1X per month, you’d do something like the schedule below:
July boxes go on sale June 11th – which is also your renewal date – the day you bill your existing subscribers.
July boxes sell from the 11th to the end of June – the last day of June being your cutoff day for July boxes.
You ship July boxes from the 1st to the 10th of July.
Let me know if you have more questions.
Best,
Felicity