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Subscription School Guides

Expert guides about subscription box commerce.

Perfecting the Unboxing Experience

Packaging & Product Development

What experience does your customer have when “unboxing” their subscription? Employ these few suggestions to make the most of this part of customer experience.

How to Get the Most from Custom Subscription Box Packaging

Packaging & Product Development

Custom packaging is a big step. Consider these four suggestions when thinking about your custom packaging to improve customer experience and help justify costs.

How to Avoid Micromanagement

Entrepreneurship

Micromanagement wastes time, money, and energy. Here are 5 simple strategies to keep your team thinking creatively and executing efficiently.

Understanding and Building Strong Company Culture

Entrepreneurship

Company culture has been directly correlated with profitability, productivity, and employee retention. Learn how to craft a powerful company culture and leverage it to strengthen your business inside and out.

7 Reasons Why Subscribers Are Better Than Customers

Thought Leadership

Customers are great, but subscribers are even better. Here are seven reasons why you should consider the subscription model for your business.

How to Craft the Perfect Welcome E-mail

Customer Service

The Welcome E-mail is often the first message you directly send to customers outside of advertisements. Learn the basics and how to develop a powerful message that improves customer experience.

Customer Service KPIs for Your Subscription Business

Customer Service

Key Performance Indicators (KPIs) help us understand and evaluate operations. Explore useful customer service KPIs, how to measure them, and what they mean for your subscription business.

Basic Elements of Compelling Design

Packaging & Product Development

The design process doesn’t need to be difficult. Learn how to think about branding and packaging, and master the aesthetic of your subscription business.

Building a Customer Referral Program That Works

Customer Acquisition & Marketing

Referral marketing is one of the most powerful tools for customer acquisition. Apply these 3 lessons to your to business increase conversions and build a loyal customer base.

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