Our next 60 second sesh on shipping & rebilling for subscription boxes. Subscription School contributor Jesse covers the basics of how shipping and rebilling are related, and how to these two core dates affect your business.
Shipping & Rebilling for Subscription Boxes
Hey everyone, this is Jesse with Subscription School, and welcome to our next 60-second sesh. Today we’ll be talking about shipping and rebilling.
Shipping and rebilling are inherently related: after you ship your product, you’re able to renew your customers. And if you time this correctly, you renew customers at the perfect moment, right when they’ve had that warm & fuzzy experience with your product.
First, begin by choosing a shipping date. Generally, it’s advised you start with “once a month” shipping – one shipping date for all subscribers. This reduces the complexity for your startup, and ensures everybody can also then be rebilled at the same time.
Once you’ve got your shipping date selected, then figure out how long shipping itself might take. We don’t suggest rebilling customers until 1-2 days after that. For example, if you ship on the 15th, and shipping takes 6-7 days, don’t rebill customers until 9-10 days after the shipment has begun. This ensures that everyone has received a box and can be rebilled at the same time.
When it comes to rebilling, communication and regularity are the name of the game. Rebill customers around the same time each month, and make sure they know when those days are. Also, be sure your customer service team is prepared for the potential uptick in requests.
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